How can we “translate” Sustainability effectively?

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At the close of my recent talk on “Organizing/Communicating Sustainably” at Central Michigan University, someone in the audience asked me, predictably enough, what hope there was for meaningful systemic change, given the preponderance of cultural, structural, and moral obstacles both in the U.S. and worldwide.

My response hinged around the very communicative concept of translation.

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Where’s the Leadership in CSR?

This post also appeared in CSRWire Talkback.

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One of the projects I’m currently working on examines the role of leadership in corporate social responsibility. The first thing that struck me while going through all the available CSR material was how little it had to say on leadership, compared to (say) stakeholdersthe “business case” or even global/local adaptations. Oh, we throw the term “leadership” around a lot when we talk about “leading corporate citizens” or visionary CEOs (and the not-so visionary ones, à la BP’s Tony Hayward), but few practitioners and scholars actually think about the leadership concept.

So why does it make sense to think about leadership in CSR?

Continue reading “Where’s the Leadership in CSR?”